Today, a group of senators introduced the NO FAKES Act, a law that would make it illegal to create digital recreations of a person's voice or likeness without that individual's consent. Amy Klobuchar (D-Minn.) and Thom Tillis (R-N.C.), fully titled the Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2024. If it passes, the NO FAKES Act would create an option for people to seek damages when their voice, face or body are recreated by AI. Both individuals and companies would be held liable for producing, hosting or sharing unauthorized digital replicas, including ones made by generative AI. We've already seen many instances of celebrities finding their imitations of themselves out in the world.

Three US Senators introduced a bill that aims to rein in the rise and use of AI generated content and deepfakes by protecting the work of artists, songwriters and journalists. The Content Original Protection and Integrity from Edited and Deepfaked Media (COPIED) Act was introduced to the Senate Friday morning. The bill is a bipartisan effort authorized by Sen. Marsha Blackburn (R-Tenn.), Sen. Maria Cantwell (D-Wash.) and Sen. Martin Heinrich (D-N.M.), according to a press alert issued by Blackburn's office. The COPIED ACT would, if enacted, create transparency standards through the National Institutes of Standards and Technology (NIST) to set guidelines for "content provenance information, watermarking, and synthetic content detection," according to the press release.